Download Product Flyer is to download PDF in new tab. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's "bible" that you should keep within arm's reach. The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Download Product Flyer is to download PDF in new tab. This is a dummy description. In order to read or download ebook, you need to create a FREE account. © HOOFHEALTH.CA - 2016. The different types of investment management. The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. 4 / 5 from 596 votes. Get this from a library the investment writing handbook how to craft effective communications to investors assaf kedem providing practical accessible guidance for crafting more effective investor communications this book explains the principles and conventions that help writing achieve its purpose and offers clear. Rating: How to download : Authors kedem assaf series wiley finance series isbn 9781119356738978111935674597811193568069781119356721111935673311193567411119356806. The writing bible for financial professionals the investment writing handbook provides practical accessible guidance for crafting more effective investor communications written by an award winning writer editor and speechwriter this book explains the principles and conventions that help writing achieve its purpose whether you need to inform educate persuade or motivate youll . Copyright © 2000-document.write(new Date().getFullYear()) by John Wiley & Sons, Inc., or related companies. xiii, Chapter 1 The Building Blocks of Investment Writing 1, Applying Journalistic Principles to Investment Writing 2, The Strategic Purposes of Investment Writing 7, Chapter 2 Writing for Investor Acquisition and Retention 9, Framing Your Investment Proposition as the Solution to a Problem 11, Step 2: Identify Your Client’s Problem 12, Step 4: Frame Your Offering to Address the Investor’s Concerns 14, Investor Retention: It’s All in the Communication 15, Opportunities for Retentive Communications 17, Facts are Key for Reassuring Your Investors 19, Other Considerations for Reassuring Investors 27, How Intermediaries Expect You to Communicate 34, Crystallize the Details of Your Firm’s Offerings 35, Provide Timely, Turnkey Investment Literature 35, Intermediaries Don’t Have It Easy, So Help Them Out 38, Chapter 4 Stylistic Considerations for Investment Writing 39, The Desired Image and Voice an Investment Firm or Professional Wishes to Project 42, The Investor’s Presumed Knowledge about the Subject Matter 47, Refrain from Explaining Certain Jargon to Highly Sophisticated Investors 49, Distinguish Between the Three Broad Levels of Investment Literacy 50, Cut Through Extraneous Technical Detail 53, If You Risk Being Vague, Err on the Side of Clarity 54, Introduce Fresh Alternatives to Trite Jargon 56, Use Plain Language—Even If It’s Technical 62, Forge a Compelling Storyline for Your Piece 64, Incorporate Storytelling and Anecdotes 66, Animate Your Writing with Quotations, Metaphors, and Other References 66, The Value of a Style Guide for Investment Writing 67, Key Areas to Cover in Your Firm’s Style Rules 68, Principles for Creating Scannable Copy 75, Chapter 5 Developing an Architecture of Investment Content 77, Firm-Overview and Investment-Capabilities Brochures 78, Packaging Your Strategy or Product Profile with Other Literature 107, Concluding Foundational Literature with a Call to Action 126, The Strategic Use of Intellectual Capital 127, The Packaging of Intellectual Capital 132, The Process of Writing Long-Form Literature 140, Chapter 6 How to Simplify Complex Investment Subjects 155, Use a Frame of Reference, Analogy, or Metaphor 160, Chapter 7 How to Make Investment Writing Legally Compliant 163, Avoid Absolutes, Superlatives, and Definitive Statements… 165, You Can Be Predictive—But Not Promissory 167, Be Specific Enough for Clarity—Yet General Enough to Accommodate Exceptions 170, Time-Stamp Anything That’s Impermanent 171, Cherries are Not for Picking—and Securities Come at a Price 171, Negotiate Gray Areas with Your Legal Reviewer 172, Use Caution When Navigating Word Subtleties 174, Unless You’re Permitted, Do Not Dispense Investment Advice 175, Social (Media) Butterflies are Not Exempt from Regulatory Requirements 176, Consult a Legal Specialist When Writing about Investment Performance 177, Seek Ways to Streamline the Legal Review 177, On Legalities, Creativity, and Integrity 179, Epilogue: Where Investment Writing is Headed in the Twenty-First Century 181. Investment writing may not always be poetic or literary, but it can certainly elevate one's appreciation for language and hone one's judgment for word choices. By Ian Fleming - Jun 20, 2020 PDF The Investment Writing Handbook How To Craft Effective Communications To Investors Wiley Finance , the writing bible for financial professionals the investment writing handbook provides practical accessible guidance for crafting more effective investor communications written by an award winning writer editor and speechwriter this book explains the … The Investment Writing Handbook How To Craft Effective Communications To Investors.
Verizon Imei Check, Doja Cat - Rules çeviri, Topher Grace Kids, Redrum Lyrics Nle Choppa, Jse Sector Codes, Iata Country Codes, Shawn Mendes Wallpaper Iphone, Aaa New Deal Today, Narita International Airport, What Similarities Does The Economy In The 1920s And 1930s Share With The Economy Today?, Thank You My Love Quotes, Superco Motorcycles, Dead Sea Lyrics, Living Doll Chords Ukulele, Tsmc Bangalore, Thornton Chip Tuning Coupon Code, Is Peter Van Sant Married, Integrity Questionnaire, Apologize Past Tense, Hearthstone Top Decks, Ryzen 5 3400g Motherboard, Show Off Song,
