Gill Findlay also joined Vamp as its CEO. During lockdown, I’ve challenged myself to create images with limited props and space. We Manage . All at a fixed price. The reality is, influencers are at home every day like the rest of us. He also stated that it is now, more than ever, important that social ads are high in performance. Our award-winning Facebook and Instagram Partner technology ensures our authentic influencers reach an engaged audience. Vamp is a startup that connects influential creators of content with global brands. Vamp’s authentic content and influencer marketing tech platform is changing the way brands advertise and connect with customers through social’s best content creators. All rights reserved. © 2020 Motivate Media Group. He also expressed his delight in the closing of the funds and having the support of the investors, especially during the current scenario. Continental tyre brand shares advice for car owners gearing up for post-Covid-19 lockdown driving, Advertising Week event partners with Omnes Media for MENA expansion, Snapchatters generate over 355,000 hours of AR play time during Saudi National Day, Blink, and you might miss it, by PHD’s Chandni Varma, Brand survival after Covid-19, by Ad-Lib Digital’s Janira Hernandez, SHAREit Recognised as the Fastest Growing Media Publisher Globally, Including Middle East, Your OOH strategy may not be as effective as you think it is, by Seventh Decimal’s Maud Moawad and Lewaa Hamadeh, Mediabrands announces Bassem Massoud as CEO of Initiative Media in MENAT, OOH Industry Snapshot with Hypermedia’s Habib Wehbi, Gearing up for Black Friday, by Criteo’s Abdelrahman Alfarra and Samer Saad, Big Kahuna Films with Impact BBDO Abu Dhabi create the film ‘The Sound of Togetherness’ for Etisalat, Leander Paes headlines Old El Paso #messfreechallenge for Asia & Middle East, You can do more with Ritz, say Tomorrow Film and YouExperience, RAKfoodie launch by RAKBANK makes it to the top 100 global campaigns by WARC, LIGHTBLUE MEDIA produces campaign ‘Rouge Artist’ for Make Up For Ever, Pick of the Quarter – Samsung’s got talent, STAR Quiz Challenge 2020 resurfaces in an all-new avatar in Star Plus, Accenture repositions biggest brand move in a decade and triples media spend, Insights from Dual Surveys reveal the impact of crises on small businesses, Quality.
Gill was acting as the COO of Australia’s latest Fintech unicorn, SafetyCulture for the past four years, and put in efforts towards scaling it up. Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million.
Motivate VAMP provides incredible access to a range of social media influencers.
posted on Jun. Some campaigns had to be cut straight away because they were no longer relevant or appropriate.
Some have pivoted to showcase delivery options; others have shown how their brand can be enjoyed at home. To know more about such news from the martech world, follow the martech cube.
Martech cube publishes regular content on the daily on-goings in the field of martech.
Our influencers have done an amazing job of adapting. The way Covid has affected the influencer market so far has been a mixed bag. Our strategic paid media amplification ensures you get the best ROI from your influencer produced creative assets. By continuing to use our website you consent to cookies being used. Our award-winning Facebook and Instagram Partner technology ensures our authentic influencers reach an engaged audience. elsewhere, that has meant continuing to deliver paid briefs. Some brands are shifting spend from channels such as out-of-home into influencer marketing because of this. For our creators, who have lost out on a lot of work Consider the popularity of TikTok, which is much more focused on entertainment than perfection.
So, while we all adjust to the impact of Covid-19, we are offering SMBs free access to the Vamp platform. Vamp had a successful year in the last one. Others have continued to invest in influencer marketing, uninterrupted. – Liquid talks e-commerce, Contactless smartphone launches go more creative campaign, It’s Time to Get Your Game On, by Ahmed Khaled, OMD Egypt, Efficiency & Effectiveness: The Yin & Yang of Marketing, by BPG Max’s Tej Desai.
Vamp has grown from an idea to a successful $10 Million revenue-generating business because of its founders Aaron Brooks and Ben McGrath.
A less polished aesthetic had been becoming more popular even before lockdown.
At Vamp, we’ve taken on a real supporting role. There are also some content trends we’ve noticed gain pace.
This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world. The VAMP tech platform is a seamless process to connect brands and influencers, enabling live tracking and reporting throughout the entire campaign period. We’ve seen our clients adapt by shifting the focus of their campaigns. We'll assume you're ok with this, but you can opt-out if you wish. Three Months After Its Arrival Major Brand Partnerships Have Created Big Results Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO.
Copyright © 2020 Martech Cube. I think a long-term effect will be more brands reaching out to influencers for content-only briefs, perhaps shifting more of their spend from creative agencies over to influencers. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it.
This funding and the current climate of the ecosystem of client demand will allow Vamp to grow towards being the most recommended influencer platform and also the most recommended content generation app. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. Vamp is a social marketing agency representing the underepresented, with a particular focus on women of colour (WOC) in beauty, lifestyle and entertainment. Safety. The Australian influencer marketing and mobile content creation platform, that connects brands with influencers and creators of content has secured $8.5 Million in funding.
Now that the customers of brands are spending more time on social media and also purchasing online, it is imperative that brands respond to this interaction and impact of the pandemic on their audiences. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone.
Briefing, shipping product, managing talent, we manage it all.
It delivered on two counts, impressive reach through the influencers communities – and a collection of authentic assets that were of such a high-quality, we were able to reuse them in our own channels.”. “It was a pleasure to work with Vamp on this campaign for ZenBook.
Not only is curated perfection no longer obtainable, it no longer feels relevant. As influencers continue to share their reality through lockdown, this is a trend we’ll see continue.
I want to see how far I can go.”. It’s a particularly difficult time for small and medium-sized businesses (SMBs).
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