YouTube is considered to be not only a commercial enterprise but also a platform designed to encourage cultural participation by ordinary citizens. The Alternative media… Radical Media: Rebellious Communication and Social Movements. This guide is designed to provide an introduction to alternative media sources. This open policy aligns with the values of community media to maintain a democratic approach and ethos. (2007) Alternative film, video and television 1965-2005. For more information about social movements, and alternative media, see Social movement theory. P 95.8 .L54 2011 Willet, Charles. Research shows that social movements experience significant difficulties communicating through mainstream media because the mainstream media often systematically distort, stigmatize, or ignore social movement viewpoints. (p.178), Lievrouw, L. (2011). Included as well are a couple of excerpts pertaining to the dissident and radical press which, depending on the definition used, may also be considered alternative.
Websites like Streetsy.com and WoosterCollective.com are among the most popular of street art sharing sites.[41]. Conceptions of access and participation in Australian community radio stations. Introduction.
Although YouTube aimed to be foremost a commercial enterprise, nevertheless, it has become a community media as one of the forms of alternative media. Second, the Internet provides an alternative space for mobilization through the cultivation of interpersonal networks, collective action towards social change, and making information much readily accessible. [52] However, people who have the highest chance of encountering other cultural citizens are those who have the access to various contents, information and platforms; this is commonly referred to as the 'participation gap.' Shi expounds a widely shared understanding that racially informed media provide a place, power, and political agency. Fountain, A. Movements such as Futurism, Dada, and Situationism looked to challenge the formal rules regarding what art was, how it looked or sounded like, or where it could be in order to radically alter public and political ideology. Avant-garde movements that have emphasized audience participation include Futurism, Dadaism, Surrealism, Situationism, Pop art, Neo-concretism, and the Theatre of the Oppressed. Alternative and Activist New Media. http://www.chomsky.info/articles/199710--.htm (originally pubilshed in Z Magazine October 1997), Downing, John, ed. Chris Atton, lecturer and scholar of alternative media, draws attention to Michael Traber's notion of alternative media: "Traber argues that the conventions of the mass media marginalize the role ot the ‘simple man and women,' foregrounding instead the rich, the powerful and the glamourous" (52). An example of an environment movement using alternative media is the group, Green Peace.
Oftentimes minority-focused media serves an essential resource, providing their audiences with essential information, in their own language of origin, helping the specified group to participate as equal citizens of their country of residence. Alternative media tactics used by SNCC included establishing a dedicated Communication Section which included a photography arm, its own printing press (which published its newsletter the Student Voice), published publicity materials, and created an alternative wire press. With the increasing importance attributed to digital technologies, questions have arisen about where digital media fit in the dichotomy between alternative and mainstream media. [6] In his assessment of a variety of definitions for the term, Chris Atton notes repeatedly the importance of alternative media production originating from small-scale, counter-hegemonic groups and individuals.
It is often produced in non-profit organizational contexts, such as video art collectives (e.g. P 96 .A44 A85 2010 This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. The structural transformation of the public sphere: An inquiry into a category of bourgeois society. They involve large, sometimes informal, groups or organizations which focus on specific political or social issues and promote, instigate, resist or undo the social change. Professor David Hesmondhalgh describes indie music's alternative nature as a "hard-headed network of post-punk companies which made significant challenges to the commercial organization of cultural production favoured by the major record companies. Polity. Peterborough, Ont. New York: Monthly Review Press, c2004. Typically, among those with deviant, dissident or non-traditional views, Internet platforms allow for the creation of new, alternative communities that can provide a voice for those normally marginalized by the mainstream media. (p.22-23), Lievrouw, L. (2011). [39], The street art movement gained popularity in the 1980s as a form of art distinct from high art and commercial venues, but as popularity grew, some street artists moved from the alternative venues of the streets to gallery and museum showings. Important aspects of street art as an alternative form are its blend of aesthetics and social engagement, use of urban spaces, and interaction with the social landscape of the area in which the art is made. Communication is vital to the success of social movements. order to more effectively achieve their goals. Lievrouw, L. (2011). Chapter 7. Atkinson, Joshua D. Alternative Media and Politics of Resistance: A Communication Perspective. Media literacy is a way to begin participating by understanding media systems' conventions and means of production. Alternative Media in Canada. "[8], As defined by Atton and Hamilton “Alternative journalism proceeds from dissatisfaction not only with the mainstream coverage of certain issues and topics but also with the epistemology of news. [38] Some examples of alternative computing are hacking, open source software or systems, and file sharing. 1–27). Spivak, G. (2010). Amherst, N.Y. : Prometheus Books, 2002.
In Alternative and Activist New Media (pp. Approaches to the academic study of alternative media attempt to understand the ways in which these media are significant, each emphasizing a different aspect of media, including the role of the public sphere, social movements, and the participation by communities that create the media.
As a result, social movements often turn to alternative media forms and practices in Similarly, no one definition adequately describes all of the publications or types of publications included when one refers to the alternative press. However, the media software is not really an alternative to Plex: the Kodi project – or it’s Linux version, to be more precise – formed the basis for Plex. Chris Atton, lecturer and scholar of alternative media, draws attention to Michael Traber's notion of alternative media: "Traber argues that the conventions of the mass media marginalize the role ot the ‘simple man and women,' foregrounding instead the rich, the powerful and the glamourous" (52). [18] Participatory culture can be realized in a number of ways. The underground press comes out in small quantities, is often illegible, treads on the thin ice of unmentionable subjects, and never carries ads for designer jeans."[22]. Social movement media is how social movements use media, and oftentimes, due to the nature of social movements, that media tends to be an alternative. Greenpeace is a non-governmental environmental organization whose goal is to "ensure the ability of the Earth to nurture life in all its diversity and focuses its campaigning on worldwide issues such as climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues. "Approaching Alternative Media: Theory and Methodology." In Habermas's idea of the public sphere, participation is open to everyone, all participants are considered equal, and any issue can be raised for debate. (98), Lievrouw, L. (2011). Library has 2001, 2003-13. Hamilton, J. Introduction. Access to broadcasting: Radio.
A feminist counter-public sphere is, for example, responsible for circulating the view that women's issues such as domestic abuse and reproductive rights are deserving of debate in the larger public sphere.[12]. (2002). Atton, Chris. One prominent NGO dedicated to tactical media practices and info-activism is the Tactical Technology Collective which assists human rights advocates in using technology. Some examples include the counter-culture zines of the 1960s, ethnic and indigenous media … Flashy and sexy in sincerity, humbleness, thoroughness, respect, and generosity. [51] Uploading foreign soap opera episodes and dividing into several pieces to pass YouTube's content limits, can be seen as acts of cultural citizenship similar to the media sharing practices of diverse communities identified by Cunningham and Nguyen (2000). Second, the mainstream media placed the protesters at fault of any violence while the alternative media focused on the brutality of the police and their violent acts on the peaceful protesters.[14]. [16], An example of a civil rights group using alternative media was the Student Non-violent Coordinating Committee (SNCC). Performance as an alternative medium uses theater, song, and performance art as a means of engaging audiences and furthering social agendas. Alternative, small, independent, radical, dissident... a few excerpts (see the bibliography below for complete citations): Bibliography (sources for the excerpts above): Atton, Chris. [5], Alternative film in the United States is evident in the work of The Film & Photo League chapters of the 1930s, which drew attention to union and class issues through social documentary film and the editing of newsreels. John D.H. In N. Jankowski (Ed. It’s wonderful to hear that James’s work has had 20 million hits, but it gives one pause for thought when one thinks that a single Hello Kitty video gets the same amount. The détournement (and its successor culture-jamming) of the Situationists, the mimicry of Pop Art, and the reworking of normative narratives in slash fiction are examples of appropriation of mainstream media texts.
[36] Today, portable, accessible recording technology and the internet allow increasing opportunities for global participation in the production, consumption, and exchange of alternative video content.[37]. Urbana: University of Illinois Press, c1999. In light of this social inequality, philosopher Nancy Fraser argues for the importance of multiple independent public spheres, in which members of subordinated groups can first deliberate their issues and concerns among themselves and later assert those issues into the larger public sphere. ", Lievrouw, L. (2011). 98-108). [35] Deep Dish TV, for instance, is a television network which seeks to provide media access to grassroots organizations and to marginalized or misrepresented perspectives through public access television.
Filed in: VideosTagged with: alternative media. Social movements in areas such as human rights, the environmental movement, and civil rights produce alternative media to further their goals, spread awareness, and inspire participation and support. (1991). Sexy , how did I miss this? https://www.youtube.com/watch?v=82Yuu28keNg, http://www.corbettreport.com/mp4/ritsumeikan.mp4, https://www.youtube.com/watch?v=82Yuu28keNg, Interview 1066 – Financial Survival: Free Speech Isn’t Free, Interview 1067 – New World Next Week with James Evan Pilato, Interview 1590 – New World Next Week with James Evan Pilato, Where Can We Run To? Radical Media. Community media is often categorized as grassroots, a description that applies to both the financial structure and the process of content creation. In. Thousand Oaks, Calif. : SAGE Publications, Inc., 2011. WE'RE GOING LIVE … In today's video, Christopher Greene explains why You Should Sell Everything Right Now.
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